Client.

Saudi Tourism Authority

Timing.

May 2023

Project.

Roadshow & Media Conference

Project Description.

• Held a Korea Roadshow together with 17 Saudi sellers including destinations, hotels and attractions
• Conducted various events such as destination seminar, media conference, travel mart and gala dinner by inviting 300 industry partners including travel agents, airlines and media. As a result, successfully secured over US$500K in PR value with over 30 key media outlets