Client.

Philippine Department of Tourism

Timing.

Jun 2022 & Dec 2023

Channel.

Online Media

Project.

Advertorial Project

Project Description.

• Develop and create diverse story angles of the Philippines, and feature the stories on major media outlets including dailies and online media. Especially Dec 2023, carried out an ad placement to push media coverage of the new branding campaign, “Love the Philippines” via online media outlets by developing advertorials
• The objective is to enhance the Philippines' global recognition as a premier destination by promoting its new tourism campaign. As a part of the campaign, winter travel packages of the Phillippines by working with major travel agents were highlighted, anticipating an increase in Korean arrivals