Client.

Tourism and Events Queensland

Timing.

Feb 2024

Project.

Influencer FAM Trip to Queensland, Australia

Project Description.

• Developed plans for a group influencer FAM trip to Queensland, Australia and carried it out with the country’s top 6 travel Instagram influencers, understanding the market trend that Instagram has emerged as an important source of inspiration on the destination selection process
• The participating influencers shared their authentic experiences and ‘Instagrammable’ spots in Queensland via inspirational content in various categories including feed posts, reels, and stories
• The destination content went viral on Instagram, marking the exposure PR value of $250,000