Client.

The Bicester Collection, Value Retail                                      

Timing.

YR 2022~                                                                       

Project.

The Bicester Collection Media FAM Trip  

Project Description.

• Hosted a press FAM trip every six months by inviting key fashion and lifestyle magazines such as Vogue, GQ, Elle, Marie Claire, Singles, National Geographic Traveler, and TRAVIE 
• The editors visited 9 villages of The Bicester Collection including London: Bicester Village, Paris: La Vallee Village, Milan: Fidenza Village, Barcelona: La Roca Village, Madrid: Las Rozas Village, and Munich: Ingolstadt Village 
• The participating magazines featured the villages with local destinations, luxurious hotels, galleries, exhibitions and attractions in printed magazines, websites, and social media channels such as Instagram