"Media Briefing" and "Listening Tour" to commemorate Tourism Secretary’s visit to Korea
Project Description.
To commemorate Tourism Secretary’s visit to Korea, the Secretary held the “Media Briefing” and “Listening Tour” event on May 8 at Lotte Hotel Seoul by inviting 35 key journalists of the media outlets and 55 key travel trade partners
In the Media Briefing and Listening Tour session, the Secretary had speeches together with PH Ambassador and delegates from the Philippines, followed by Q&A Session. As a result, the team secured media coverage with US$650K in PR value by featuring over 65 media coverage in total including dailies, online media and magazines