Client.

Philippine Department of Tourism 

Timing.

May 2024

Project.

"Media Briefing" and "Listening Tour"  to commemorate Tourism Secretary’s visit to Korea

Project Description.

• To commemorate Tourism Secretary’s visit to Korea, the Secretary held the “Media Briefing” and  “Listening Tour” event  on May 8 at Lotte Hotel Seoul by inviting 35 key journalists of the media outlets and 55 key travel trade partners 
• In the Media Briefing and Listening Tour session, the Secretary had speeches together with PH Ambassador and delegates from the Philippines, followed by Q&A Session. As a result, the team secured media coverage with US$650K in PR value by featuring over 65 media coverage in total including dailies, online media and magazines
• Reference: Video Link